Content that reimagines 80s and 90s properties (e.g., Stranger Things , Top Gun: Maverick , or Cobra Kai ) performs exceptionally well.
Interestingly, a defining trend for 30-40 somethings is the 30 40 something porn
Events like The White Lotus or major sports create "watercooler moments" that are discussed in private group chats or on LinkedIn rather than public-facing feeds. 5. Conscious Disconnection Content that reimagines 80s and 90s properties (e
This demographic isn't looking for the "next big thing" to trend; they are looking for connection, competence, and nostalgia . They want content that makes them smarter, helps them relax, or reminds them of a simpler time. Top Gun: Maverick