The film focuses on the "SoundCloud era," roughly from the mid-2000s to today, highlighting artists like , Smokepurpp , Bhad Bhabie , and the late Lil Peep and XXXTentacion . These artists characterized a "new wave" fueled by:

: The film uses psychologists to examine how many of these artists emerged from broken homes and turned to "homegrown" rap as an outlet for their environment. Where to Watch You can find the film on various platforms: Streaming : It began streaming on Hulu in September 2022.

The 2020 documentary serves as a raw, academic exploration of the SoundCloud rap phenomenon . Directed by Justin Staple, it chronicles the rise of a new generation of lo-fi, internet-driven artists who bypassed traditional industry gatekeepers to disrupt global pop culture. The Rise of a Counter-Culture