pre-orders opened, AT&T broke its own vow to avoid expensive promotions and launched a BOGO deal to compete with rivals like T-Mobile and Sprint. The deal allowed customers to buy a new or Apple iPhone 8 Plus Go to product viewer dialog for this item.

The story of AT&T’s "Buy One, Get One Free" (BOGO) offer for the Apple iPhone 8 Go to product viewer dialog for this item.

My mother has an old iPhone 8- Can she a deal on a new phone?

To qualify for the "free" phone, customers had to navigate several hurdles: