Auto Search Philippines May 2026
The history of the Philippine automotive industry is a journey from animal-drawn carriages to a thriving modern market. The story begins in the early 1900s and has evolved through various eras of innovation and cultural adaptation.
: The industry has expanded significantly, now hosting over 70 official brands , including a growing presence of Chinese, European, and Indian manufacturers. AUTO SEARCH PHILIPPINES
: Following WWII, Filipinos refurbished military surplus Jeeps (Willys and Ford), creating the iconic Jeepney . The history of the Philippine automotive industry is
: Today, the market is led by major players like Toyota Motor Philippines, which holds nearly 40% of the market share. The Modern Era (1990s–Present) : In 1901 , Dr
: The late 70s introduced vehicles specifically designed for the local market, such as the Ford Fiera , Toyota Tamaraw , and Mazda Harabas , which were celebrated as "distinctly Pinoy". The Modern Era (1990s–Present)
: In 1901 , Dr. Juan Miciano became the first Filipino to own and operate a motor vehicle, a French-made Richard-Brasier .
Customer Stories: Why do Philippine car-buyers shop on AutoDeal?