How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions)
Have you ever found yourself wide awake at 2 AM, mesmerized by a man in a neon shirt screaming about the miracle powers of a waterproof sealant? Or perhaps you’ve been tempted by the promise of "perfect abs" in just five minutes a day? But Wait ... There's More!: Tighten Your Abs, M...
From the motivational energy of Tony Robbins to the legendary "OxiClean" shouts of Billy Mays . How the industry rose from simple product demos
Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection. From the motivational energy of Tony Robbins to
While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including:
The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase.
But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry