For months, he tracked carrier websites like a hawk. Finally, on a random Tuesday, the banner appeared in neon digital glory:
The salesperson, a calm woman named Sarah, nodded. "Great deal. You just need to add a second line and stay on the Unlimited Platinum plan for 36 months."
Leo sprinted to the mall. "I’m here for the BOGO," he panted, sliding his current phone—which had a screen like a spiderweb—across the counter.
"Mrs. Higgins," Leo said, turning around. "Do you want a new iPhone? If you pay for your own cheap line, I’ll give you the phone for free."
"Sure," Sarah said. "But you're paying for two lines of service. It’s $90 a month for the 'free' one."
Leo lived by a simple, if somewhat exhausting, rule: . He was the king of coupon clipping, the master of cash-back apps, and a professional waiter of "seasonal clearances." But his ultimate white whale was the "Buy One, Get One" (BOGO) iPhone deal.
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