Buying decisions are primarily driven by perceived health benefits and cultural significance. :

: China accounts for nearly 80% of global demand . Other significant markets include Hong Kong, Taiwan, and Southeast Asia.

: In markets like Thailand, a majority (79.7%) of low-frequency buyers purchase EBN as a gift for others.

: Traditional specialty stores account for roughly 46% of sales , while online channels now contribute 33% .

The global EBN market is a high-value niche sector, projected to grow from approximately .

: Prices vary significantly based on quality, with premium nests reaching up to several thousand dollars per kilogram . 2. Consumer Purchasing Behavior