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Avoid hard-to-spell words, as this makes it difficult for customers to find you online.

What’s in a Name? 5 Steps to Securing the Perfect Business Name buy business name

Don't just wait for inspiration—generate it. Start by building a word bank of keywords related to your product, benefits, and the feeling you want customers to have. Aim for 20-30 ideas before narrowing it down. Avoid hard-to-spell words, as this makes it difficult

Search the USPTO database to ensure you aren't infringing on federal trademarks. 3. Consider Your Structure & Location Start by building a word bank of keywords

You may need to file a "DBA" (Doing Business As) or fictitious name registration if you aren't using your legal surname.

Say it in conversation to ensure it's easy to pronounce and understand. 2. Check Availability (Beyond Google)

Avoid being too specific. Using your current city name could limit you if you expand, and including a specific product (e.g., "City Wedding Dresses") makes it hard to pivot later (e.g., to bridesmaid dresses). Aim for a name that allows your business to grow. 5. Finalize and Register