Buy Google | Beacons

: Using GPS via a user's phone to trigger notifications when they enter a specific geographic area.

Google launched its beacon initiative in 2015 to rival Apple's iBeacon. The centerpiece was , an open-source protocol that allowed businesses to send notifications or URLs directly to a user's smartphone without requiring a specific app—a concept known as the Physical Web . However, the technology faced two major hurdles: buy google beacons

: Some browsers and third-party scanners still support broadcasting URLs directly, though this is now a niche use case. Modern Alternatives in 2026 : Using GPS via a user's phone to

You cannot buy beacons directly from Google, but you can still purchase hardware from manufacturers like , MOKOSmart , or ELA Innovation . However, the technology faced two major hurdles: :

: Technology used by devices like Apple AirTags for high-precision tracking, which is more accurate than Bluetooth beacons. Eddystones – beacons without apps - xamoom

If your goal is proximity marketing or location-based services, consider these current alternatives: : Still widely supported for iOS apps.