Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread
: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste. buy one get one free candy
: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations Why "Buy One Get One Free" Is Usually
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers. Consumer Benefits and Considerations : When a brand
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny:
: Most BOGO offers apply to the item of equal or lesser value. Additionally, many retailers, such as Hot Topic or major grocers, may restrict these deals from being combined with other coupons or rewards programs. Where to Find BOGO Candy Offers
: A genuine BOGO offer should be half the price of two units when compared to their individual full price.