Our history, our legacy - From 1860 to Now | TAG Heuer® - Official Site
The brand's history is defined by its pursuit of precision. Originally founded as , the company became TAG Heuer in 1985 after an acquisition by the Techniques d'Avant Garde (TAG) group.
The Enduring Appeal of TAG Heuer: A Guide to Precision and Heritage buy tag heuer watches
Purchasing a TAG Heuer watch is often considered a milestone for many collectors, serving as a primary entry point into the world of Swiss luxury watchmaking. Founded in 1860, the brand has built a reputation for high-performance chronographs, deep-rooted ties to motorsport, and a commitment to technical innovation. A Legacy of Innovation and Speed
: Notable innovations include the (1916), the first mechanical stopwatch accurate to 1/100th of a second, and the Calibre 11 Our history, our legacy - From 1860 to
TAG Heuer’s catalog is diverse, catering to different professional and recreational needs through its core collections.
: TAG Heuer is synonymous with racing, famously worn by legends like Ayrton Senna and Steve McQueen. Technical Milestones Founded in 1860, the brand has built a
(1969), one of the world's first automatic chronograph movements.