Valuing a billboard business relies on established industry multiples of (Earnings Before Interest, Taxes, Depreciation, and Amortization) or Gross Revenue .
: Check if the "viewing window" depends on trees on neighboring properties. Without a view easement , a neighbor could plant trees that effectively kill your business. 3. Legal and Regulatory Framework
: Do not rely on seller claims. Cross-reference their "impressions" with official Department of Transportation (DOT) vehicle counts.