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Despite making up a significant portion of the population, women over 40 face a "steep drop-off" in on-screen visibility compared to their male counterparts:

Research from the Geena Davis Institute on Gender in Media highlights that when mature women are cast, they often fall into limited, stereotypical narratives: cheyanne rivers milf

Several powerhouse figures and platforms are actively redefining what it means to be a "mature" woman in the industry: Nicole Kidman Despite making up a significant portion of the