Cover Girl Models Guide

While often hiring celebrities, casting calls have historically sought individuals aged 21–40 of any ethnicity to represent their broad product line.

A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads? Cover Girl Models

Brinkley returns as CoverGirl’s cover girl - Lawrence Journal-World modern CoverGirl ads

Zendaya was announced as a spokesperson in 2016. In 2018, Amy Deanna became the first model with vitiligo to represent the brand. The inclusion of models like Amy Deanna and

The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl".

The focus is on finding individuals who can represent a "fresh" or "clean" beauty aesthetic. 4. Cultural Impact and Criticism

In 2016, YouTuber James Charles was named the first male spokesperson for the brand.