Buy Cushe | Did Merrell

The confusion often stems from the fact that after Wolverine discontinued the Cushe brand in 2015 , several of its most popular designs and comfort technologies were absorbed into the Merrell line . The Story of the "Lost" Surf Slipper

; instead, both brands were owned by the same parent company, Wolverine World Wide . In 2009, Wolverine World Wide acquired Cushe, a brand known for its laid-back, "surf slipper" style. did merrell buy cushe

But the story didn't end there. Recognizing that the Cushe "DNA" was too good to waste, Wolverine's designers began migrating the brand’s most successful features over to Merrell. Today, loyal Cushe fans often find the ghost of their favorite slippers living on in Merrell’s "after-sport" and lifestyle collections, where the same focus on casual comfort and "cushy" midsoles remains a staple. The confusion often stems from the fact that