Did Nike Buy Hurley -

Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets.

Bluestar Alliance LLC now manages Hurley's global operations and licensing. NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance did nike buy hurley

Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales. Yes, but no longer does