Buying a new sofa used to mean spending hours in a showroom, but the rise of (or direct-to-consumer) furniture has changed the game. By cutting out the middleman, these brands offer high-quality pieces delivered straight from the factory to your door, often at a fraction of the traditional retail price. Why Go Direct?
Traditional furniture stores have significant markups to cover showroom rent, sales commissions, and distribution. Direct buy brands skip these costs, passing the savings on to you.