Книга «Дизайн — это работа» Майк Монтеро, автор ... - VK
The book, (Russian title: "Дизайн — это работа" ), is available through several platforms: dizain eto rabota skachat
: Alex stops trying to make clients "understand design" and instead starts showing them how the design solves their business goals. Alex realizes that being a designer also means being a salesperson. автор ... - VK The book
Then, Alex discovers Mike Monteiro’s philosophy: " demand discounts
Imagine a talented designer named Alex. Alex loves creating beautiful layouts but feels constantly drained. Clients ask for "more pop," demand discounts, and often disappear when the bill is due. Alex thinks the problem is a lack of "magic" or talent.