Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive."
His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug. Don’t Make Me Think, Revisited: A Common Sense ...
Steve stayed late that night, devouring the chapters. He realized he had violated the "Krug’s First Law of Usability." He had built a puzzle, not a tool. Steve was a brilliant software engineer, but his
A week later, they ran a user test. A grandmother, who usually struggled with tech, tapped through the app in seconds. He realized he had violated the "Krug’s First
Steve smiled. That was the highest compliment he could ever receive.
He chopped his "Welcome to the Future of Freshness" intro down to a simple search bar.
"That was easy," she shrugged. "I didn't even have to think about it."
