: A digital version of the book is available for free borrowing and streaming at the Internet Archive .
The book is a "whiteboard overview" that explores how to bridge the distance between business strategy and design. It defines a brand not as a logo, but as a person's "gut feeling" about a product or service. Neumeier outlines for building a "charismatic brand": THE BRAND GAP — MARTY NEUMEIER
: The highly popular visual presentation of the book has over 20 million views and can be viewed for free on SlideShare .
While there is no official source for a free EPUB download of by Marty Neumeier via "Liicourse," you can access the core content and full text through several reputable and official platforms. Where to Read or Download Legally
