The phrase is a peculiar digital artifact, often appearing in the bizarre world of "aesthetic" internet subcultures, specifically within the "Aesthetic / Vaporwave" and "Drift Culture" communities .
The feeling of being in a "between" space, much like a file that is currently downloading.
Pairing a heavy off-road vehicle with the instruction to "Download" creates a surreal disconnect. You cannot download a car, but the phrase suggests a digital yearning for the physical world. Aesthetic Significance
Using the language of software to describe a mechanical beast. Why "Essay"?