The book is a recognized academic text in the field of entrepreneurship, often utilized for its blend of theory (principles) and application (practice).
It provides a comprehensive, research-led introduction to entrepreneurship, small business management, and the policy context surrounding them. Key Themes: Enterprise & Small Business Principles, Practic...
The book you are looking for is titled authored by Sara Carter and Dylan Jones-Evans . The book is a recognized academic text in
The economic impact of small- and medium-sized enterprises (SMEs) and government policies aimed at supporting them. research-led introduction to entrepreneurship
The book spans across various topics, including the entrepreneurial process, marketing for small businesses, financial management, and the social dynamics of business creation.
Concepts, definitions, and the role of the entrepreneur.