The adoption of for essential goods like groceries has surged as a response to rising food prices and economic strain. While traditionally used for discretionary items like electronics or fashion, nearly one-third of BNPL users (29%) now report using these services for grocery shopping, a figure that rises to 38% among Gen Z consumers. Market Trends and Adoption
: Total BNPL transaction value is estimated to reach $70 billion in 2025 , growing approximately 20% annually since 2021. grocery shopping buy now pay later
: Major retailers like Walmart have integrated BNPL options (e.g., Affirm, Afterpay) directly into checkout and self-checkout systems. Impact on Consumer Behavior Afterpay Walmart Groceries The adoption of for essential goods like groceries
state they would be unable to make ends meet without these services, increasing to 62% for parents with children under 18. : Major retailers like Walmart have integrated BNPL
consumers have reported using BNPL services compared to only 29% of baby boomers.
: Usage is primarily driven by younger and low-income customers .
