: Includes a new eyeshadow palette, lip glosses, and face gems in exclusive "Easter egg" colors.
: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site . Half Magic
The makeup brand , founded by Euphoria ’s lead makeup artist Donni Davy , has recently launched an official Euphoria collection to coincide with the show's season three premiere. This collection is described by Davy as a "love letter" to fans, featuring iconic elements like film stills, script annotations, and shade names that pay homage to the series. Key Collection Details : Includes a new eyeshadow palette, lip glosses,