PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Hija del Mar stands as a foundational text in Knorr’s "Elemental" universe, establishing the emotional and mythological stakes that carry through the subsequent books in the series. La hija del mar (Spanish Edition) eBook - Amazon.com
: Reviewers often praise the magic system for its grounded nature; it is revealed only as it becomes relevant to the character’s survival, making the "unleashing" of Targa's powers feel earned rather than convenient. Hija Del Mar A L Knorr epub
At the heart of Hija del Mar is the theme of identity, specifically the struggle of feeling "ordinary" in a world of extraordinary heritage. The protagonist, Targa MacAuley, has spent seventeen years believing she failed to inherit the siren gene of her mother, Mira. This creates a profound sense of isolation; Targa feels like an outsider both in the human world and in the magical realm her mother secretly belongs to. The narrative serves as a coming-of-age journey where Targa must navigate the fear that her lack of magic makes her a burden, chaining her mother to a terrestrial life she yearns to leave behind. The Baltic Setting and Lore Hija del Mar stands as a foundational text
: The relationship between Targa and Mira is central, focusing on mutual protection and the secrets they keep to survive in a human world. The introduction of Antoni, a local Pole, adds a romantic element that complicates Targa’s mission to remain "normal". The protagonist, Targa MacAuley, has spent seventeen years
: Knorr balances "clean" YA fantasy—free of explicit content—with high stakes and emotional depth, focusing on sisterhood and elemental forces. EPUB and Availability Information For readers looking for the EPUB or digital versions:
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
