On Facebook - How To Buy Advertising

Choose between a Daily Budget (average spend per day) or a Lifetime Budget (total spend for the campaign duration).

To buy advertising on Facebook (Meta), you primarily use the Meta Ads Manager . The process involves setting up a professional infrastructure and following a structured campaign creation workflow as outlined by Meta Business Help . 1. Essential Setup how to buy advertising on facebook

A professional Page representing your business or brand. Choose between a Daily Budget (average spend per

Upload images or videos and write your primary text, headline, and Call to Action (CTA) button (e.g., "Shop Now"). 3. Review and Launch Target users based on demographics (age

Facebook uses a three-tier structure: .

Once submitted, ads undergo a review process to ensure they meet Meta's Advertising Standards before going live.

Target users based on demographics (age, gender, location), interests, and behaviors. You can also create "Lookalike Audiences" to find people similar to your existing customers.