Use Zillow’s native CRM or sync it with your own (like Follow Up Boss) to automate immediate text and email replies.
Buying leads on Zillow primarily happens through the program. It is a "pay-to-play" advertising model where agents buy a share of "voice" in specific zip codes to receive direct inquiries from active home shoppers. How the System Works how to buy leads on zillow
You receive "Live Connections" (phone transfers) and "Select Leads" (property inquiries). Use Zillow’s native CRM or sync it with
Zillow doesn't sell individual leads for a flat fee. Instead, they use a model: How the System Works You receive "Live Connections"
Pricing is dynamic and depends entirely on local market competition.
Instead of buying expensive, broad zip codes, look for "up-and-coming" areas where the cost-per-lead is lower but search volume is rising. The "Flex" Alternative In some markets, Zillow offers the Flex Program . No Upfront Cost: You don't pay for the leads monthly.