: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives
Based on the title provided, you are likely referring to by Lisa Shepherd. How to gain customers and increase profits with...
: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments. : A significant portion is dedicated to ensuring
“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com How to gain customers and increase profits with...