: Studios are "leaving money on the table"; 93% of audiences are likely to watch content with leads over 50, and diverse casts consistently drive higher box office returns. Dominant Narratives & Stereotypes
Research - Center for the Study of Women in Television & Film Insatiable MILFs-14012022_720p.mp4
: In 2025, only 39% of top films featured female leads, a 16-point drop from the previous year. : Studios are "leaving money on the table";
: A landmark 2025 study found that only 6% of films with a woman over 40 even mentioned menopause, and when they did, it was usually a punchline. and when they did
: Studios are "leaving money on the table"; 93% of audiences are likely to watch content with leads over 50, and diverse casts consistently drive higher box office returns. Dominant Narratives & Stereotypes
Research - Center for the Study of Women in Television & Film
: In 2025, only 39% of top films featured female leads, a 16-point drop from the previous year.
: A landmark 2025 study found that only 6% of films with a woman over 40 even mentioned menopause, and when they did, it was usually a punchline.