This refers to where a company chooses to invest its technological resources. The authors identify three primary areas for these investments:
Leaders must define a clear, transformative ambition that goes beyond incremental improvements. Leading Digital: Turning Technology into Busine...
Moving beyond mere transactions to create seamless, omnichannel engagements that meet rising consumer expectations for speed and personalization. This refers to where a company chooses to
Transformation requires cultural shifts; leaders must use digital tools to foster open dialogue and "crowdsource" solutions from employees to ensure authentic buy-in. Leading Digital: Turning Technology into Busine...
Redefining how the company creates value, such as moving from selling products to providing digital-based services or "product substitution".
Leading Digital: Turning Technology into Business Transformation
Digital mastery is not achieved through technology alone; it requires a synchronized act of intentional leadership and technological implementation.