Instead of using raw percentages or large figures, use comparisons that people can visualize immediately.
If all the world’s water were in a gallon jug, humans could only drink less than 20 drops of it (representing the tiny fraction of accessible fresh water). 3. Use Emotional Numbers Astutely Connect statistics to feelings to drive action. Making Numbers Count by Chip Heath Pdf
Mapping the 13.8 billion-year history of the universe onto a 24-hour clock helps people understand when humans actually arrived (the final seconds). Resources for Deep Diving Instead of using raw percentages or large figures,
A great guide for by Chip Heath and Karla Starr starts with their core argument: humans aren't naturally built to understand large or abstract numbers, so we must translate them into instinctive human experiences . Making Numbers Count by Chip Heath Pdf