: The brand's most recognizable items are its zip hoodies featuring elaborate rhinestone patterns. For example, some "limited edition" models boast over 10,000 hand-placed glass rhinestones, often in butterfly or brand-logo motifs.

While the zip hoodie is the flagship item, the brand offers full lifestyle apparel often found on major retailers like Lamoda and Yandex Market .

: The designs lean heavily into the Y2K and Streetwear trends, characterized by "Family Look" options and oversized cuts suitable for both men and women. Product Range & Pricing

The "maridvzip" style is defined by an oversized silhouette, high-quality materials, and distinctive embellishments.

: Many products use a premium 100% cotton footer with a "peach effect," which gives the material a soft, velvety texture that is both dense and comfortable.