On broadcast programs, major female characters plummet from 42% in their 30s to just 15% once they hit their 40s.

The portrayal of mature women in entertainment and cinema is currently in a state of high-profile transition. While industry veterans like , Viola Davis , and Jean Smart are experiencing "renewed longevity", broad statistical data confirms that women over 40 still face significant "occupational visibility" declines and pervasive ageism. The Disparity Gap

Older women are four times more likely to be portrayed as "senile" or "feeble" compared to older men. Beyond the Stereotypes: The Reality of Aging Women in Films