Despite general parity, representation declines sharply as women age, a phenomenon often called "on-screen erasure."
A 2025 study from the Geena Davis Institute highlighted that "mature" themes like menopause are still largely ignored or misrepresented: milf in open girdle
The O Womaniya! 2025 report found that projects commissioned by women are significantly more likely to hire female department heads. 5. Notable Examples & Regional Shifts Notable Examples & Regional Shifts Women over 40
Women over 40 are twice as likely as men to be portrayed through narratives focused on physical aging or cosmetic procedures, rather than professional or personal agency. 4. Behind the Camera: A Stagnant Reality In 2024, female representation fell from 35% for
Films like Crew (2024)—starring Tabu, Kareena Kapoor Khan, and Kriti Sanon—became commercial juggernauts, grossing over ₹157 crore and proving that ensemble casts featuring mature women can dominate the box office.
In 2024, female representation fell from 35% for women in their 30s to just 16% for those in their 40s .