: A major study by the Geena Davis Institute found that out of 225 films featuring women over 40, only 6% mentioned menopause—often only as a joke.
Experts describe the current climate as an "ominous moment" where cosmetic gains are being rolled back.
: Roughly 73% of viewers over 50 surveyed by AARP state they are more likely to support media that includes characters who truly reflect their life experiences.
: Even when visible, stars like Demi Moore face conflicting narratives where "aging well" is often equated with resisting the visible signs of aging. Industry Perspectives
: A major study by the Geena Davis Institute found that out of 225 films featuring women over 40, only 6% mentioned menopause—often only as a joke.
Experts describe the current climate as an "ominous moment" where cosmetic gains are being rolled back.
: Roughly 73% of viewers over 50 surveyed by AARP state they are more likely to support media that includes characters who truly reflect their life experiences.
: Even when visible, stars like Demi Moore face conflicting narratives where "aging well" is often equated with resisting the visible signs of aging. Industry Perspectives
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