The title is a play on the French children's counting rhyme " Am stram gram " (the equivalent of "Eeny, meeny, miny, moe"). By changing it to "" (Soul), Farmer explores themes of the " other ," secrets, and the idea of a spiritual double who acts as a "friendly ear". Critics have also noted that the video illustrates the idea of a "myth overtaken by reality," where the twins' serene completeness is shattered by the cruelty of the material world.
: A troop of bandits on horseback arrives and pursues them. The sisters defend themselves with magical powers—specifically by flicking out incredibly long tongues that generate powerful magical effects, knocking the bandits from their horses.
Watch the official music video to see this supernatural story unfold: Mylène Farmer - L'Âme-Stram-Gram (Clip Officiel) Mylène Farmer YouTube• Dec 4, 2020
The music video for released in 1999 as the lead single from the album Innamoramento , is a dark fantasy epic set against the backdrop of the Great Wall of China . Directed by Hong Kong filmmaker Ching Siu-Tung, the story follows two supernatural twin sisters whose lives are torn apart by a violent Mongol horde. The Storyline
: Her soul leaves her body and flies to her sister's side. Together, the living sister and the ghost sister use their combined magic to obliterate their enemies and escape.
: Despite their defense, the bandits manage to kidnap one sister and leave the other for dead. The kidnapped twin is taken to a dark stable to be tortured. The injured sister, determined to save her double, painfully climbs the Great Wall to reach the stronghold, but she collapses and dies from exhaustion before she can enter.