Why Are People Mad About the New Nokia Logo - PRINT Magazine
In February 2023, Nokia unveiled its first major brand overhaul in nearly 60 years at the Mobile World Congress.
: To billions, this logo represented the "indestructible" Nokia 3310 and the brand’s dominance in the early mobile era. The Digital Revolution (2023–Present) nokia logo
: The bold, blue "Yale Blue" font became iconic in the 1990s alongside the "Connecting People" slogan.
: The 1967 logo introduced three black arrows pointing upward and right, symbolizing the company's move into the telecommunications industry. Why Are People Mad About the New Nokia
The story of the Nokia logo is a journey of constant reinvention, beginning not with a smartphone, but with a fish.
In 1966, a merger between Nokia, Finnish Cable Works, and Finnish Rubber Works formed the modern Nokia Corporation. This era birthed the visual identity most people recognize today: : The 1967 logo introduced three black arrows
: As the company branched into rubber manufacturing in 1898, the logo shifted to include references to Finnish Rubber Works. The "Connecting People" Era (1966–2023)