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The entertainment and media (E&M) landscape is undergoing a massive shift towards experiences, particularly in India, where digital media has officially overtaken TV for the first time in 2024. Key Media Industry Reviews (2025–2026)

: Mobile apps now claim 82% of Indians' E&M time. This shift is driving traditional companies to rethink strategies to compete with user-generated content (UGC) and gaming. porno org

: Over 56% of Gen Zs find social media content more relevant than traditional TV or movies. They spend nearly 50 minutes more per day on social platforms than the average consumer. The entertainment and media (E&M) landscape is undergoing