Private Label Products -

: Premium store brands now account for 40% of total private label spend, up significantly since 2019.

Shoppers are no longer just "switching" to save money; they are "trading up" within the private label category. PRIVATE LABEL PRODUCTS

: While grocery is the largest sector, general merchandise categories like office supplies (42% share) and home & garden (35% share) see the highest private label penetration. : Premium store brands now account for 40%