A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods
A direct deal between an advertiser and publisher for specific inventory at a fixed price, bypassing the auction process entirely. Key Benefits Programmatic Advertising - What It Is and How It Works programmatic media buying
Software used by advertisers to set campaign parameters—such as target audience, budget, and bidding strategies—and automatically purchase ad space. A digital marketplace that connects DSPs and SSPs,