Rag'n'bone Man - Human (official Video) ✅

The visual identity of "Human" is defined by its intimate, direct-to-camera approach.

The official music video for Rag'n'Bone Man's "Human" has over 2 billion views on YouTube. It serves as a visual meditation on the shared fallibility and diverse experiences of the human race. 📽️ Video Breakdown Rag'n'Bone Man - Human (Official Video)

The "only human" refrain acts as a plea to stop being judgmental of mistakes, recognizing that everyone is flawed. The visual identity of "Human" is defined by

The central technique shows Rag'n'Bone Man’s face morphing into dozens of diverse people—different ages, races, and life stages. Rag'n'Bone Man - Human (Official Video)

By morphing different faces, the video highlights a common thread among all people, regardless of their "real problems" or "bad luck".