: Born in Uzbekistan in 1998, Rakhim eventually moved to Moscow and initially gained fame as a humorous video blogger.

(better known as Rakhim ) is a Russian-Uzbek hip-hop artist and vlogger who has mastered the art of turning TikTok trends into global hits. His track "Look at me Habibi" is a prime example of this "viral-first" musical strategy . The Artist Behind the Track

: He is often cited as the highest-paid TikToker in Russia. This digital foundation allows him to launch songs like "Fendi" and "Look at me Habibi" with built-in audiences ready to create choreography and challenges.