Reviewers highlight the drastic shift in Smith's artistic direction, though the results are polarizing.

: It centers on a husband and father who frequents The Body Shop —an infamous all-nude strip club on the Sunset Strip—while his wife ("Mummy") remains unaware at home.

: The production is heavily influenced by the late Sophie and PC Music, using metallic synths and sharp percussion that contrast with Smith's typically soulful ballads.

“it just feels like it's had the legs cut out of it by Sam's eternally unerotic voice... and of course by the constraints of Tik Tok pop.” YouTube · Todd in the Shadows · 3 years ago

“His new single, “unholy” is a radical departure... featuring a track with Arabic undertones that focuses on a husband and his unrepentant promiscuity against his wife.” Plugged In · 3 years ago