loader image

The Up! album solidified Twain's status as a global powerhouse, making her the only female artist to have in the U.S..

The "Green Version" of Shania Twain's "Up!" music video is part of one of the most ambitious marketing and production feats in music history. To promote her 2002 album Up! , Twain and producer Mutt Lange released three distinct sonic versions of every song: , Green (Country) , and Blue (International/Bollywood-inspired) . The "Green" Concept

: This specific video won the MuchMoreMusic Video of the Year at the 2003 MuchMusic Video Awards. Context within the Up! Era