"Мы открываем бизнес" (translated as "We are opening a business") is a spoken-word skit by the artist , serving as an intro or interlude that sets a narrative tone for his projects. Known for his work in the Russian music scene, SHOOVAL often incorporates these atmospheric segments to build a cohesive theme around ambition, lifestyle, and the grind of modern life. Key Context & Style
The "business" theme is a recurring thread in SHOOVAL's aesthetics, often paired with luxury imagery, "gangster" suit-and-tie visuals, and a focus on financial success found in his broader body of work and social media presence. SHOOVAL Albums and Discography - Genius SHOOVAL Albums and Discography - Genius SHOOVAL is
SHOOVAL is recognized for albums like ФАРГ (FARG) (2023) and ГРАФ II (GRAPH II) (2021), where he blends melodic rap with dark, moody production. Thematic Elements often paired with luxury imagery
The track functions as a "Skit," typically used in hip-hop and pop albums to bridge the gap between songs or establish a specific setting. "gangster" suit-and-tie visuals