The glitchy text you're seeing——is actually Russian encoded incorrectly. It translates to "Download Personnel Selection Service."

Players love Simdeed because it adds consequence . If you don't pay your Simdeed fees, the agency blacklists you. If you treat your employees well, their skills improve over time. It turns a "service" into a relationship .

Simdeed isn't just a button; it’s imagined as a massive, Silicon Valley-style recruitment firm within the Sim universe. When a Sim family becomes wealthy or a business owner gets overwhelmed, they don't just "call a guy." They log onto the Simdeed portal. How It Works (The Gameplay Story)

Instead of instant service, your Sim must post a job listing.

Combined with this refers to a popular mod for The Sims 4 that overhauls the in-game hiring system. Here is the story of how this mod changes the way your Sims live and work. The Story of Simdeed: The Corporate Overhaul