: Operators rely on high-speed feeds from providers like Sportradar or Genius Sports to offer "In-Play" or live betting, where odds change every few seconds during a game. 📈 Industry Trends & Market Dynamics
: Unlike traditional market makers, sportsbooks often take large positions against bettors. They adjust lines in real-time based on the volume of money coming in on either side to minimize their exposure. SPORTSBOOK
: Also known as the "juice," this is the built-in fee sportsbooks charge. By setting odds that don't perfectly reflect the true probability, the house ensures a profit margin regardless of the game's outcome. : Operators rely on high-speed feeds from providers