The Adweek Copywriting Handbook The Ultimate Gu... May 2026

We didn't just design the tech; we designed the experience. Silent Focus is made from ultra-lightweight memory foam that feels like you're wearing nothing at all. You’ll forget they’re on—until you realize you’ve just finished four hours of work in ninety minutes.

Instead of saying it "blocks noise," it mentions specific distractions like pen-clicking and refrigerators to build credibility. The Adweek Copywriting Handbook The Ultimate Gu...

Below is an example advertisement for a fictional noise-canceling productivity tool, written using Sugarman's core axioms and psychological triggers. The "Silent Focus" Productivity Tool We didn't just design the tech; we designed the experience

How this piece uses Sugarman’s principles: Instead of saying it "blocks noise," it mentions

The short opening sentences and "Let me explain" seeds of curiosity are designed to pull the reader down the page.

If you don't find yourself in the "flow state" faster than ever before, send them back. No questions asked. We'll even pay for the return shipping.

FAQ

Page Plugin is only for Pages and not for Profiles, Events and Groups.

Changelog

1.5.2

1.5.1

1.5

1.4.1

1.4

1.3

1.2.2

1.2.1

1.2

Plugin structure reorganized. Shortcode and template tag functionality added

1.1

More than 20 Facebook Locales added

How to install Simple Like Page Plugin

Installation

  1. Upload simple-facebook-plugin directory to your /wp-content/plugins directory
  2. Activate plugin in WordPress admin

Customization

  1. In WordPress dashboard, go to Appearance > Widgets.
  2. Drag and Drop SFP – Like Page Plugin into your sidebar.
  3. Click triangle near SFP – Like Page Plugin header.
  4. Enter your Facebook Page URL (not your profile URL).
  5. Choose width, height and other options you like.

or

Use [sfp-page-plugin] shortcode inside your post or page. This shortcode support all default parametrs:

If you want Page Plugin 320 pixels width and showing posts you need to use it next way:

[sfp-page-plugin width=320 show_posts=true url=http://www.facebook.com/yourPageName]

or

Use sfp_page_plugin() template tag in your theme files.

<?php if ( function_exists("sfp_page_plugin") ) {
    $args = array(
        'url'           => 'https://www.facebook.com/WordPress/',
        'width'     => '300',
        'hide_cover'=> true,
        'locale'        => 'en_US'
    );
    sfp_page_plugin( $args );
} ?>