Directed by the Swedish collective Traktor , the video was filmed at a former metallurgical plant in Kladno, Czech Republic. It is widely considered one of the band's most surreal and "badass" visual works.
The video depicts three ordinary men in suits entering a dilapidated funfair. After transforming into band members Liam Howlett, Keith Flint, and Maxim in a makeup trailer, they perform on stage for an audience of cattle.
The song faced immediate backlash due to its lyrics, which repeatedly reference the drug .
Keith Flint defended the lyrics, explaining they were not about date rape but reflected his personal experiences with "downers" used to calm down after a night out. Howlett also described the track as "too introverted," focusing on Flint's specific mental state at the time. Legacy and Disownment
Although a commercial success initially, the song's reputation soured over time, even within the band itself.
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