This proprietary technology used historical speed data from millions of users to calculate the fastest route based on the time of day and day of the week.
The "TomTom Western Europe" app was a landmark in mobile navigation, representing the shift from standalone GPS hardware to integrated smartphone utility during the early 2010s. This "deep paper" explores its development, impact, and eventual evolution. Executive Summary
TomTom eventually moved away from large, one-time-purchase regional apps in favor of a subscription-based "GO Navigation" model.
As mobile data became cheaper and smartphones more powerful, the "Western Europe" standalone app model became obsolete.